Effective Date: October 1, 2024

At LakePointe Urgent Care & Medical Center, we are committed to protecting the privacy and security of your personal information. This privacy policy explains how we collect, use, and safeguard the information you provide to us when using our website or receiving care at our clinic.

By accessing or using our website, you consent to our collection, use, and sharing of your information per this Privacy Policy. 

INFORMATION COLLECTED
When you visit our website or receive care at our clinic, we may collect the following types of personal information that you provide directly to us:

• Contact information such as your name, address, phone number, and email address
• Health information related to your visit, including symptoms, diagnoses, treatments, and medical history
• Transaction and payment information such as products and services you purchase, billing information, payment card information, and insurance details
• Website usage data such as pages visited and time spent on our site, the type of browser you use, your IP address, and the page you visited before navigating to our website
• Information Collected by Cookies and Other Tracking Technologies: We and our service providers may use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our website and your experience, see which areas and features of our website are popular, and count visits. Web beacons are electronic images that may be used in our website or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. 

USE OF INFORMATION
We use the information we collect to:

• Improve and enhance our website and clinic services
• Communicate with you about your care, appointments, and other relevant information
• Process your payments and interact with your insurance provider
• Provide you with high-quality medical care and treatment
• Send you technical notices, updates, security alerts, and support and administrative messages
• Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of LakePointe Urgent Care & Medical Center and others
• Carry out any other purpose for which the information was collected
• Comply with legal and regulatory requirements
• Conduct research and measurement activities

SHARING OF INFORMATION
We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

• With third-party vendors who assist us in operating our website and providing our services, but only to the extent necessary
• With your insurance provider to process claims and verify coverage
• With other healthcare providers involved in your care, such as specialists or pharmacies
• Between and among LakePointe Urgent Care & Medical Center and its current and future parents, affiliates, subsidiaries, and other companies under common control and ownership
• As required by law, regulation, or legal process, such as in response to a court order or to prevent fraud
• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property, and safety of LakePointe Urgent Care & Medical Center or others
• In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company
• With your consent or at your direction

THIRD-PARTY ANALYTICS

From time to time we may partner with certain third parties to collect, analyze, and use some of the information described above. For example, we may allow third parties to set cookies or use web beacons on the website or in email communications from LakePointe Urgent Care & Medical Center. The information collected by third parties using these technologies may be used to engage in analysis and reporting. These third parties may set and access cookies on your computer or other device and may collect information about your online activities across different websites or services over time, including on websites and mobile applications that are not owned or operated by LakePointe Urgent Care & Medical Center. 

LINKS TO THIRD PARTY SITES
Our website may contain links to other websites. Other websites may also reference or link to our website. These other websites are not controlled by LakePointe Urgent Care & Medical Center. We encourage our users to be aware when they leave our website to read the privacy policies of every website that collects personally identifiable information. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of such other websites or mobile applications. Visiting these other websites is at your own risk. 

DATA SECURITY
We implement industry-standard security measures to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. This includes encryption, access controls, and regular security audits.

INTERNATIONAL USERS 
If you access or use our website or contact us from outside of the United States of America, please be advised that (i) any information you provide to us or that we automatically collect will be transferred to the United States of America; and (ii) that by using our website or submitting information, you explicitly authorize its transfer to and subsequent processing in the United States of America under this Privacy Policy. 

YOUR PRIVACY RIGHTS
You have the right to access, update, and delete your personal information. You can also request that we limit the way we use your information.

PRIVACY POLICY CHANGES
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to review the Privacy Policy whenever you access the website or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

CONTACT US

If you have any questions or concerns about our privacy practices, please contact our privacy officer at info@lakepointeurgentcare.com.